The Alit Story
Our story began in June 2022 to fill a gap in the market for a non-carbonated, easy to drink can that tasted great.
Whether it's partying with friends or simply looking for a delightful treat after a long day, Alit is your perfect companion.
The Future
Our target audience is increasingly health-conscious, so we are creating 100-calorie versions of our 180-calorie cans that don't sacrifice flavour.
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We will develop two additional flavours this summer driven by customer feedback and launch these alongside our existing offerings.
The ALIT range comprises two delicious 330ml ready-to-drink beverages with an ABV of 5%.
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These flavours use the finest ingredients, including non-GMO fruit juices, extracts, and a blend of botanicals to deliver perfect sweetness and refreshment.
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An unwavering commitment to quality and taste underpins everything we do.
We aim to be completely sustainable by 2024 through investment in new packaging, infrastructure, recycling, and supply chain assurance.
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We are experiencing significant interest in ALIT from leading retailers and wholesalers and have taken steps to ensure a plentiful supply. We aim to become the UK's leading supplier of non-carbonated RTD beverages.
Our Audience
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ALIT customers are quality-seeking and health-conscious adults who enjoy a drink but don't want the high sugar, carbonation, and calories in many RTD products.
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ALIT has diversity at its core, with a product offering and team that reflects and celebrates our shared world's rich cultures and thriving communities.
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Through our carefully chosen clever mix of ingredients, flavours, and botanicals, we endeavour to create a range of products that appeal to everyone and are accessible across all ages, lifestyles, and backgrounds.
Why ALIT?
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The RTD industry has exploded, yet the options for non-carbonated drinks are limited at best. Those who cannot consume carbonated drinks are left without many alternatives, leaving them to mix cocktails or consume drinks that cause bloating.
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With ALIT, you can offer customers a refreshing alternative. Our drinks have all-natural ingredients and fewer calories, sugar, and additives than traditional RTDs, allowing customers to enjoy a more suitable product.
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ALIT beverages stand out on shelves with bold branding, making them instantly recognisable and an easy grab for those on the move.